.jpg?width=1657&height=1000&name=Nav-Our%20Results(1).jpg)
1,649
59
$39
Increased Reach
Sunday Citizen provides luxury home goods in the competitive direct-to-consumer space. They were looking for unique ways to stand out and reach new potential customers.
We partnered with their team to create a tangential content strategy around wellness, including sleep, mental health, and meditation. We've produced and syndicated 8 stories and earned more than 1,000 quality pick ups across 500+ new referring domains.
Measurable Results
The story campaigns helped Sunday Citizen reach new customers and build authority around wellness. Their domain rating improved 100% and they began ranking for 100+ keywords in the top 3 positions across search, a more than 15x improvement.
The increased authority and awareness has made organic search an integral part of their customer acquisition strategy, bringing qualified buyers on the path to purchase into their marketing funnel.
3 Business Benefits of a Top-of-the-Funnel Media Mention
When people think about digital PR and earned media, they often think about press releases and other hard-earned, explicit references about a company or its product/service. But many marketing and PR programs stop there and miss out on the countless benefits of more organic news placements, often referred to as "top-of-the-funnel” media mentions.
Are you ready to make the front page?
