DTC Customer Case Study

How we worked with a newer brand and
increased their organic traffic by 5,000% in less than a year

1,649

Media pickups

59

Average domain rating of pickups

$39

Effective cost per pickup

Stacker has been a very valuable partner for our SEO efforts. Their team is a pleasure to work with and every story we have done with them has been published by several high-value publications.

Mike Abadi - CEO, Sunday Citizen

Increased Reach

Sunday Citizen provides luxury home goods in the competitive direct-to-consumer space. They were looking for unique ways to stand out and reach new potential customers.

We partnered with their team to create a tangential content strategy around wellness, including sleep, mental health, and meditation. We've produced and syndicated 8 stories and earned more than 1,000 quality pick ups across 500+ new referring domains.

Measurable Results

The story campaigns helped Sunday Citizen reach new customers and build authority around wellness. Their domain rating improved 100% and they began ranking for 100+ keywords in the top 3 positions across search, a more than 15x improvement.

The increased authority and awareness has made organic search an integral part of their customer acquisition strategy, bringing qualified buyers on the path to purchase into their marketing funnel.

Sunday Citizen has experienced a 5,000% increase in organic traffic since November 2020.

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