B2B Customer Case Study

How we helped create a 70% increase in referring domains in less than 6 months

1,040

Media pickups

60

Average domain rating of pickups

$48

Effective cost per pickup

Stacker has really streamlined our link-building strategy by delivering high-quality links at an affordable price. What's more, the Stacker team is easy to work with and brings plenty of great ideas to the table. Easily one of the best SEO vendor relationships we have.

Mariah Bliss - Senior Manager of Digital Content, Simply Business

Increased Reach

Simply Business is a venture-backed fintech company in the insurance space. They recognized the need to build confidence and trust with their small business customers through an integrated content and earned media strategy.

With a focus on data-driven, top-of-the-funnel storytelling, our team mined for unique research in the SMB space. We produced multiple stories, each earning an average of ~170 media pickups and generating valuable brand authority in a relevant niche around local business owners.

Measurable Results

By consistently earning authority signals through content syndication, we had a significant impact on Simply Business' brand awareness and search visibility. In 6 months, we earned 1,000+ media placements, with an average domain rating of 60 - 79% of the links having a DR greater than 50.

Working with our team has allowed them to focus on lower-funnel business resources while we created newsworthy storytelling that earned authority. Those efforts helped Simply Business rank in the Top 3 results for 800+ queries related to local business owners.

As Simply Business sees their site authority improve, they've also seen early results in both improved search visibility and a 25% increase in organic traffic.

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